Vic Isley, a traveler, foodie, music lover and a farmer’s daughter from North Carolina, shares her journey from growing up on a tobacco farm to becoming a leader in the travel and tourism industry.
Over her 28-year career, she’s represented destinations including the island of Bermuda; Washington, DC; Tampa Bay, Florida and Durham, North Carolina.
Seasoned leaders bring benefits to their team and the entire organization. Vic shares a timeline of the evolution of destination marketing and destination management and explains the role of a destination marketing organization.
Also on Speaking of Travel, Mary Rose Ridderbusch-Shearer, guest experience manager for the North Carolina Arboretum, the most stunning and peaceful place to enjoy Western North Carolina's beautiful surrounding natural environment, shares a history of the Arboretum and a sampling of the many incredible programs and exhibits. There's no better place to meet friends and explore for hours. Find out more!
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